AFRICA & MORE was established to address the need for logistics solutions in the Israel-Africa trade sector. The company offers comprehensive logistics services, emphasizing professionalism and exceptional service. With a network of skilled and dependable agents across Africa, AFRICA & MORE is dedicated to providing tailored logistics solutions that meet the unique needs of each customer.
The logo for Africa & More was designed to create a contemporary, memorable visual identity that evokes culture, experience, and style. The graphic mark draws inspiration from Africa’s organic elements — textures, colors, and movement — and merges them with clean, precise typography that conveys trust and professionalism.
The geometric form and clean lines convey power, elegance, and a clear contemporary brand identity.
Black and white photography emphasizes the brand and depth of experience. Combined with earth tones and green it creates a unique visual identity that balances emotion, warmth and elegance.
The warm, rich palette combines earth tones, sun, white and natural green. The green enhances the experience and connects warmth, stability and a sense of community.
The images highlight textures, color, warmth and strength. Inspired by Africa – wildlife, landscapes and natural elements – they reinforce the brand and amplify its identity.
The icons were meticulously crafted with delicate minimalist lines and clean, strong graphic forms, accurately representing every area of the company’s expertise. Each icon is designed not just as a visual element but as a communication tool that conveys a clear and precise message, reflecting professionalism, accessibility and a strong brand identity
Our branding process for AFRICA & MORE focused on highlighting their expertise and commitment to excellence in logistics. We developed a cohesive brand identity, including a modern brand book, a user-friendly website, and a custom, original logo. Each design element was crafted to reflect the company’s professional image and extensive network, showcasing their reliability and efficiency.
The brand’s strong and balanced visual identity extends seamlessly to social media. Powerful images inspired by Africa – wildlife, landscapes and natural elements – reinforce the brand and enhance the visual experience.
