Sherlock is an AI-powered customer engagement platform. It works by monitoring your digital channels, analyzing every incoming customer submission, and instantly generating precise, relevant, and personalized answers. The platform ensures that all audience interactions are addressed quickly and accurately, effectively turning social and web engagement into automated, high-quality customer service.
The Sherlock logo is inspired by the world of conversation and social engagement. The shape of the letter A was designed as a subtle, clean, and modern speech bubble, symbolizing social media interactions and Sherlock’s ability to communicate intelligently and precisely with audiences.
The Sherlock logo stands out across digital platforms and social media, ensuring a strong, clear, and consistent brand presence on every size and screen.
The Sherlock icon features clean, geometric lines and balanced proportions, allowing immediate recognition and distinctiveness in any context, including dark or varied backgrounds.
Deep, energetic colors like Electric Violet and Vibrant Purple define the palette, symbolizing AI precision and speed. Warm Gold acts as a sharp accent for critical data, anchored by Soft Gray for a clean, professional, and readable interface.
The logo and icon are designed for versatility: they function seamlessly as a pair, and the icon can also be used independently as a stand-alone graphic element across all branding materials.
Our branding journey for Sherlock began with a deep dive into the competitive landscape and the target audience demographics. This analysis led to a strategy focused on crystallizing the client’s core goals, values, and distinct strong points. The guiding aim was to create an identity that felt powerful yet simple. Crucially, we needed to convey the element of conversation—the core idea that the bot is built to create dialogue. When the foundational sketch clicked, it achieved this balance, instantly delivering an identity that was just right.
Your AI Social Agent that uncovers hidden leads, crafts perfect responses, and transforms Facebook & Instagram engagement into revenue—instantly.
