Client

Cyngular​

Project

Brand Building & Presentation Design

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About Cyngular

Cyngular is a cybersecurity company that developed the THIRDhub platform, a comprehensive solution designed to protect modern cloud environments. Their technology focuses on speeding up the process of finding, investigating, and responding to cloud-based threats, helping security teams work smarter and ensure robust defense against potential breaches.

1. Branding

Cyngular Logo Design

The Cyngular logo features a distinct graphic element that serves as a watchful eye, symbolizing constant vigilance and active monitoring in cloud security. The overall shape suggests synergy and working together by showing two dynamic shapes interlocking to form a single, unified loop—representing the idea of something whole and protecting the entire environment. This visual combination embodies Cyngular’s mission to keep a watchful, unified defense over your cloud infrastructure.

Branding Elements

Color Palette

The chosen rich purples and blues were selected to stand apart from competitors while conveying sophistication and attention and a strong brand presence.

Graphic Elements

The eye symbol is versatile, designed to work perfectly alongside the wordmark or stand powerfully on its own.

Typography

The wordmark uses a typeface that is simple, round, and highly legible, projecting professionalism and trustworthiness.

Illustration Style

The style uses modern, isometric 3D illustrations with glow effects to convey high-tech, unified cloud protection.

2. Presentation

The presentation design focused on capturing investor attention and delivering clarity on complex cybersecurity messages. This was achieved by using a strong, professional grid alongside strategic layout variations to maintain interest. Engaging isometric illustrations were employed to quickly communicate the platform’s value proposition and ensure memorability. This intentional balance of structure and dynamic visuals positioned the company as professional and innovative, actively encouraging deal closure by making the value proposition instantly accessible.

Summary

Working with the Cyngular startup, the design process focused on defining a strong visual identity to secure a foothold in a competitive field. This began with establishing a unique purple palette and a vigilant “watchful eye” logo to convey immediate trust. Critically, this process helped the founders articulate and understand their core strengths, which we then powerfully translated into investor presentations using a robust grid and engaging isometric illustrations to simplify complex technology for deal success.

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