Tel Aviv Sourasky Medical Center (Ichilov) is Israel’s largest acute care medical center, providing advanced medical care to patients from across the country.
With 1,500 beds and more than 6,400 employees, the Medical Center combines clinical excellence with academic medicine, research and education.
The project focused on translating the Medical Center’s scale, expertise and multidisciplinary activity into a clear and compelling visual presentation.
Working in collaboration with the Medical Center’s advertising agency, we developed a presentation language that organizes complex information into a structured visual narrative, while maintaining the professionalism and credibility expected from a leading academic medical center.
Precise proportions of violet, blue, burgundy, yellow, and red create visual harmony, emphasize key points, and maintain clear readability throughout the presentation.
A visual timeline combines typography, imagery, and the brand’s color language to highlight key milestones and create a clear sense of progression.
A 94-page presentation introducing the Medical Center’s departments and facilities through a strong, cohesive visual language. Carefully balancing powerful imagery and complex medical content with a warm, inviting tone, the design creates a clear and engaging experience throughout.
The project called for a visual system capable of carrying a large and diverse body of content while keeping the experience cohesive and engaging. Through a thoughtful balance of imagery, typography, color, and composition, the presentation gives each section its own presence while maintaining a strong connection across the 94 pages. The result is a distinctive visual experience that feels both authoritative and human.
Designing intuitive user flows and complex digital products focused on functionality and seamless performance.
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Building high-performance marketing sites and web systems using clean layout structures and advanced web tools.